The opening of the medium and long-term rental function is the only choice for those users who have medium and long-term rental needs, and the stickiness of the platform is greatly improved. 3. Carry out brand marketing, establish brand image, and cultivate user brand awareness. In this era when the fragrance of wine is also afraid of deep alleys, brand marketing is particularly important. On the premise of doing a good job in the product, how to market your own brand and attract more users has also become the only way for each platform.
When it comes to the means of brand marketing, the first reaction must be advertising. Of course, it is undeniable that advertising has always been the most direct way of publicity, but in today's mobile internet era where everyone special email list is a self-media, the effect of advertising is greatly reduced. Instead, new media marketing methods are more suitable for this era. Use new media such as weibo, especially wechat, to establish a brand image, cultivate users' recognition and understanding of the brand, and cultivate brand awareness. For example, airbnb's slogan is to let love meet each other and focus on inclusiveness.
Its promotional videos and short videos are all based on this theme, and they continue to stimulate the brand for users. 4. Of course, in addition to the brand management of the platform, homestay owners also need to establish their own brands to form effective competition barriers and powerful means of competition. The public's awareness of sharing has been strengthened, the homestay market is booming, and high income and strong feelings have also attracted many full-time landlords to join. These landlords usually have 3-5 houses in their hands, and some even operate across cities.